Create a database with the same database name as specified in your license file. The collation name should be: SQL_Latin1_General_CP1_CI_AS. Note that this does not affect your ability to put non english characters in Celoxis.
Create a login celoxis (with SQL Authentication) with password celoxis and add the corresponding user to the celoxis database. Note: the login celoxis must have roles public, db_owner, db_datareader, db_datawriter permissions
Give the above created user a password e.g. celoxis.